ASP.NET SEO Basics

As ASP.NET the SEO is Popular topic and ASP.net is growing its popularity also as platform for public systems. Therefore SEO is going to be more essential topic also for ASP.NET developers. The world of SEO is always in rapid change last year Google published 450 updates to it's search engine algorithms? Although the field is changing fast there are some key points that has been fundamental and unchanged this far. Let's see how you can make your sites more SEO friendly on ASP.NET.

1. Page titles

One of the most important things are page titles (between tags). When somebody is searching something then these titles are shown as links in search results. One of the common mistakes is using same title for all pages. Imagine how worthless are the following search results for user.

TheVeryBigCorporation

Some fragments from page that may not be useful for user.

TheVeryBigCorporation

Some other fragments from page as description.

TheVeryBigCorporation

Almost no content, let's show what we have. Date Modified 01/19/2008 Titles by Marc and Lewis Custom services.

TheVeryBigCorporation

Some fragments from page that may not be useful for user.

TheVeryBigCorporation

Some fragments from page that may not be useful for user.

When using page titles carefully you give searchers a reason to visit your site - if your site offers something they are looking for. They can easily see from results if this page may offer something they are interested in.

Adding title to your pages is not something complex. If you built CMS then you have titles anyway inserted for each page. If you built product catalog then use product names as page titles. If you think further you discover that you have more data already there in your databases you can use in page titles.

2. Use meaningful URLs

"Nice" URLs is the other important point. Instead of using long URLs that contain many query parameters, you should use URLs that are formatted as URLs of static pages. Some experts say that it is enough, I don't agree - it is not enough. Look at the following two URLs.

somesite.com/index.php?op=content&act=view&id=100.html

somesite.com/content/view/100.html

First one looks like some alian language. The other one is better at one point - it is shown correctly by almost every mail client in this world (except the buggy ones of course). But for visitor this URL doesn't have any value. Visitor may get some idea that he or she is looking at content and then there is hundred. What is this hundred stand for? Dunno.

Now let's go one step further and let's use meaningful URLs instead of nice ones. Meaningful URL is nice URL that has some meaning for visitor. I mean if I give you meaningful URL you can figure out what you may find on page behind this URL. Here is the meaningful version of previous URL.

somesite.com/printers/laserjet-1200.html

Now you have URL that tells you what you can find when you follow it. In this case it hopefully opens the page that introduces HP LaserJet 1200.

You can use components like UrlRewritingNet.UrlRewrite for nice URLs. Also be noticed that IIS7 has URL mapping support that provides you with mod_rewrite-like features (mod_rewrite is very popular Apache HTTP Server module).

3. Tell about the structure of your content

Every page has some structure. Title, maybe teaser, paragraphs, headings and so on. Maybe some citations and quotes and why not some important points you want to emphasize. Most of robots are not very strong on analyzing CSS. To make your page semantically correct follow these steps.

1. Use headings to divide longer stories to parts that make sense to readers. You can use

...

tags by example. These tags are made for this.

2. If you need to emphasize some sentence of your text, put it between , or tags.

3. Use for citations, for quotes and so on. Let robots know what parts your pages contains.

This way you also make your pages easier to read to your visitors. I am sure they are happy if you provide correctly structured content that is easy to read.

You can make your users life easy - use WYSIWYG editors like FCKEditor, so your users can create structured content by theirselves. FCK has also support for ASP.NET and offers ASP.NET control you can use on your pages for free. Integrating these editors to your site is nothing complex.

4. Test your site on extreme conditions

What happens when your site is slow and requests often timeout? Well, some of these requests are made by robots and if they continuously cannot connect your site they will dsrop it form their indeces. Make sure your site responds acceptably fast to requests also under heavy load.

As a visitors we don't like slow sites. We want pages to open fast and when page is opening every second is like decade for us.

You can use tools to make automatic stress tests to your site. Just record your paths, configure flood and run the tests. When you use performance counters you may find out almost all weak parts of your site before it goes to production.

5. Test your AJAX site in terms of SEO

When using AJAX in your site then you are usually in hard trouble - search engine spiders will see only few parts your site because they doesn't run JavaScript. Yes, they can analyze it but they doesn't run it. So, most content of AJAX intensive sites is invisible for robots and it will never get indexed.

To make your AJAX site search engine friendly try to avoid initial content loading over JavaScript. At least for these parts of your page that you want to be indexed. Also you have to make it easy to robots to navigate through your site.

If you want to see how robots will see your AJAX site then use a simple trick. Turn off JavaScript support from your browser and try to visit your AJAX site. Now you will see what really gets indexed when robots are indexing your site.

Each of previous six point - mentions visitors and how things are getting better for them. Exactly - better to visitors.

6- The End - The Point

The fundamental point of SEO is not technically optimize your sites for robots and indexing algorithms. Search engines are developed differently - they try to find more and more accurately how well page fits for humans needs.

Each of previous six point - if you noticed - mentions visitors and how things are getting better for them. Exactly - better to visitors, not robots.

Microsoft offers POSReady 2009 white papers

Microsoft announced six brief white papers about its Windows Embedded POSReady 2009 for point-of-service systems. The papers discuss the operating system's development tools, creating a prototype application, best practices for automatic updates, POS for .NET, using SQL, and legacy OPOS (OLE for POS) support, says Microsoft.

Newly offered on Microsoft's MSDN website, the white papers cover the company's Windows Embedded POSReady 2009 operating system. Formally announced in January, POSReady 2009 is designed as a successor for Windows Embedded for Point of Service (WEPOS). Compared to the older POS stack, it offers technologies such as Microsoft Silverlight, the .NET Framework 3.5 with Windows Presentation Foundation, Internet Explorer 7, Windows Media Player 11, Microsoft SQL Server Express, and viewers for Microsoft Office documents.

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ASP.NET MVC RC2 Released

Getting ever so closer to the final release, Release Candidate 2 (RC2) of ASP.NET MVC is up for downloading. This new release candidate is all about the Installer and not so much about tooling or the runtime — good news for those who have already invested serious learning time.

What's New with RC2?

A few changes have been made from RC1 which was released at the beginning of February. Microsoft wanted to ensure that the Installer was "rock solid" before they announced the RTM version:

• .NET Framework v3.5 SP1: There are two assemblies (System.Web.Routing and System.Web.Abstraction) that are a part of the .NET Framework 3.5 SP1 used with the MVC installer. So instead of packaging up these assemblies with the MVC download, you are required to install the latest version of the framework.
• .NET Framework 3.5 Without SP1: You can still bin deploy to a host that doesn't have SP1 of the framework installed. You just have to deploy the two assemblies mentioned above separately along with the MVC assembly. Here's the instructions to do it.
• Server Only Install: You will be able to install MVC on a server that does not have Visual Studio installed. This wasn't the case with RC1, which was a bit of pain when dealing with hosting providers and production servers.

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VB May Get a Big Push from ASP.NET MVC

ASP.NET MVC returns Microsoft developers back to the main steam world of website development. While the rest of the industry has embraced MVC-style frameworks, .NET developers customarily work with WebForms. For better or worse, WebForms isolate code from HTML and make mixing the too downright difficult. This has become especially problematic with the increased use of AJAX and CSS, both of which require more fine-grained control than what WebForms offers.

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Advantages of the ASP.NET MVC Approach

Advantages of the ASP.NET MVC Approach

To overcome the deficiencies of the ASP.NET Web Forms solution, Microsoft created an alternative to Web Forms—the ASP.NET MVC framework. In the MVC framework, a whole web application is separated into three components: the model, view, and controller. We will take a close look at this approach in this article, the third part of a four-part series.

Introducing the ASP.NET MVC framework

Typically, the model component maintains state by persisting data in a database, while the view component is selected by the controller and renders the appropriate UI. By default, the ASP.NET MVC framework utilizes the existing ASP.NET page (.aspx), master page (.master), and user control (.ascx) for rendering to the browser.

The center and most important controller component takes the responsibility of locating the appropriate action method in the controller, obtaining data to use as the action method's arguments, and handling any errors that might occur when the action method runs. Then, the controller renders the requested view. Figure 1 gives a rough perspective of the way ASP.NET MVC works.

Figure 1-the rough flow between the ASP.NET MVC’s three components

In short, among the three components inside the ASP.NET MVC architecture, the flows listed below will be followed:

• Browser requests /Products/

• Route is determined

• Controller is activated

• Method on Controller is invoked

• Controller does some stuff

• Render View, passing in custom ViewData

• URLs are rendered, pointing to other Controllers

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Microsoft ASP.NET MVC description

A new Model-View-Controller (MVC) framework on top of the existing ASP.NET 3.5 runtime

The name Microsoft ASP.NET MVC stands for Microsoft ASP.NET Model-View-Controller. The ASP.NET MVC Beta release provides a new Model-View-Controller (MVC) framework on top of the existing ASP.NET 3.5 runtime.

This means that developers can take advantage of the MVC design patterns to create their Web Applications which includes the ability to achieve and maintain a clear separation of concerns (the UI or view from the business and application logic and backend data), as well as facilitate test driven development (TDD).

The ASP.NET MVC framework defines a specific pattern to the Web Application folder structure and provides a controller base-class to handle and process requests for “actions”. Developers can take advantage of the specific Visual Studio 2008 MVC templates within this release to create their Web applications, which includes the ability to select a specific Unit Test structure to accompany their Web Application development.

The MVC framework is fully extensible at all points, allowing developers to create sophisticated structures that meet their needs, including for example Dependency Injection (DI) techniques, new view rendering engines or specialized controllers.

As the ASP.NET MVC framework is built on ASP.NET 3.5, developers can take advantage of many existing ASP.NET 3.5 features, such as localization, authorization, Profile etc.

ASP.NET MVC is an alternative, not a replacement, for ASP.NET Web Forms that offers the following benefits: 

- Clear separation of concerns
- Testability - support for Test-Driven Development
- Fine-grained control over HTML and JavaScript
- Intuitive URLs

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Custom Authorization With Asp.net MVC

The whole advantage with MVC over webforms is extensibility at every point. Extensibility, Extensibility, Extensibility.

Authorization is a very important and every web project has there own needs and requirements. Full customisation is paramount.

Here I will show you a simple way to customise your authorization.

In MVC attributes are used to protect a controller method, so we to get started all we need to do is inherit from the AuthorizeAttribute class.

Click Here for more Detail

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ASP.Net New Books

Today I have come across this site ASP.Net New Book You may Download book from Here.
Visit: Core Internet Application Development with ASP.NET 2.0
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Trustworthiness of Microsoft’s computing

Microsoft (NSDQ: MSFT) learned of openness in IE 7 on "Patch Tuesday," Dec. 9, and had a fix published for download eight days later. Now, Microsoft's Michael Howard, from the security engineering team, takes an appealing look at the lessons learned.

Building, testing, and releasing a patch, especially a patch that affects Internet Explorer that runs on all supported versions of Windows -- in about a week -- meant there was a group of some software engineers operating a string a very long days to get the patch out. 

The unanswered question is how do flaws of this magnitude get into the final product? Howard describes the nature of the flaw, in technical details that are beyond the scope of this blog. Essentially, the flaw (which would allow attackers to remotely infiltrate at-risk systems by having users do no more than surf to the wrong URL), was an invalid pointer dereference in the MSHTML.DLL library used for data binding. Attackers would be able to exploit the way code is handled when a certain type of binding object was released, and a time-of-check-time-of-use (TOCTOU) programming error would result.

Howard also explained that during the code analysis and review process, the company's normal fuzz testing (using software tools to find software bugs) wouldn't necessarily have worked because there will be no fuzzer test case created for this specific code.

Howard also notes: "When the exploit code runs, it's running at low integrity because IE runs at low integrity, and this means the exploit code cannot write to higher integrity portions of the operating system, which is just about everywhere!"

The Microsoft has grown to be more collaborative with the IT industry and information security community, and the Microsoft that is more transparent about its mistakes.

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New release by Microsoft

MVC framework for ASP.NET has been released by Microsoft, according to Scott Guthrie.

The scaffold has already been through numerous preview releases from the ASP.NET team, gathering feedback from the developer community, but this is the first time it will go out to a broader user base for testing. The MVC pattern is particularly trendy amongst developers following a test driven development methodology, as it encourages good separation of concerns, and makes it much easier to test applications.

Adopting an MVC approach in ASP.NET was very difficult, so this will be an important step forward for ASP.NET developers wishing to gain testability and more granular control over the HTML that is generated.

The popular javascript library JQuery is ready for its release, following the earlier announcement of JQuery's addition in future versions of ASP.NET.

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Another feather in Microsoft’s cap

What sets Oxite stand apart isn't its feature set, but the development team behind it - Microsoft (NSDQ: MSFT).When the MIX Online team decided to create Visitmix.com, a companion site for the developer community, they decided to tap some internal Microsoft resources to assemble a content management system for the backend.Seeing the excellent results the development team determined to release the CMS - built on Microsoft's ASP.NET MVC framework - to the public as an unconnected tool.

Oxite is an open source, standards compliant, and highly extensible content management platform that can run anything from blogs to big web sites. We know this because it runs MIX Online. Microsoft faintly turns an interesting corner with Oxite,. It's free, open source and from everything I've seen so far, pretty darn impressive for a tool that's not even in beta yet.

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JavaScript and XML (AJAX) - the craze of today

Asynchronous JavaScript and XML (AJAX) have recently become the craze thanks, for getting propagated in Google Suggest as well as Google Maps. In ASP.NET terms, AJAX allows server-side processing to crop up without requiring post back, thus empowering clients (browsers) with rich server-side capabilities. It provides a framework for asynchronously dispatching and processing requests and responses from the server.

AJAX leverages a number of accessible technologies, those aren't chiefly new, however fondness for what these technologies have to offer (collectively, they are AJAX) has recently soared. AJAX is used in a manner that violates layer boundaries a little, the payoffs are well worth it. 

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Java moves to .NET

Java and .NET are thought to be opposites, yet there is cross-pollination in Java application frameworks being ported to .NET. Two of the major Java frameworks, Spring and Hibernate, have .NET ports that work with managed code. A lot of those frameworks use methodologies that .NET developers aren't happy with, like aspect-oriented programming and domain motivated design. Microsoft has its own frameworks, as ADO.NET.

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New Launch

A new ASP.NET MVC Design Gallery has been launched on www.asp.net. You can down load free HTML design templates easily use with your ASP.NET MVC applications. It includes is a Site.master file, a CSS stylesheet, and optionally a set of images, partials, and helper methods. The gallery allows you to preview each of the designs online, as well as download a .zip version of them that you can extract and integrate into your site. The visitors can vote to provide feedback on them (thumbs up/thumbs down). The most popular designs are at the top of the gallery.

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About jQuery

jQuery is a lightweight open source JavaScript library which has become famous on the web. jQuery allows you to sophisticatedly and efficiently find and manipulate HTML elements with minimum lines of code. 

jQuery ropes this via a nice "selector" API that allows developers to query for HTML elements, and then apply "commands" to them. One of the uniqueness of jQuery commands is that they can be "chained" together - so that the result of one command can feed into another.

.jQuery is included of a built-in set of animation APIs which could be used as commands The wonderful combination allows to do some really cool things with only a few keystrokes.

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Quintessence of Technology

Web-service-based technology from Microsoft providing software means. Net,which is based on Microsoft platform. It is the user friendly in design, deploy, manage and use software solutions connected via Web-services with high level of security. The Microsoft platform provides businesses with all the tools required to design and construct a complete IT architecture associated via Web-services, it includes servers needed to host Web-services, all kinds of development tools to create these services and the applications to use them.

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Overview of the .NET Framework 2.0

“The .NET Framework is an integral Windows component that supports developing, deploying and running the applications and XML Web services.”

Objectives to designed .NET Framework 2.0:

 

• To provide a consistent object-oriented programming environment whether object code is stored and executed locally, executed locally but Internet-distributed, or executed remotely.
• To provide a code-execution environment that minimizes software deployment and versioning conflicts.
• To provide a code-execution environment that promotes safe execution of code, including code created by an unknown or semi-trusted third party.
• To provide a code-execution environment that eliminates the performance problems of scripted or interpreted environments.
• To make the developer experience consistent across widely varying types of applications, such as Windows-based applications and Web-based applications.
• To build all communication on industry standards to ensure that code based on the .NET Framework can integrate with any other code.

ASP.NET is Not ASP

ASP.NET is the next generation ASP, but it's not an upgraded version of ASP.

ASP.NET is an entirely new technology for server-side scripting. It was written from the ground up and is not backward compatible with classic ASP.

You can read more about the differences between ASP and ASP.NET in the next chapter of this tutorial.

ASP.NET is the major part of the Microsoft's .NET Framework.

Source: http://www.w3schools.com/aspnet/aspnet_intro.asp

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